The CoProsperity Fund, founded in 2024 and based in Zanzibar, focuses on inclusive growth in Tanzania and the East African Community. The fund primarily invests equity in small businesses rather than loans and operates with an angel-investor mindset, offering mentorship and investment management services for third-party capital.

Key Responsibilities for Marketing Manager Role:

• Developing and Implementing Marketing Strategies: Creating and executing marketing plans, including digital marketing, content marketing, and social media campaigns (X, LinkedIn, Facebook, Instagram, WhatsApp).
• Managing Marketing Budgets: Allocating and controlling marketing expenditures to maximize return on investment.
• Leading Marketing Teams: Overseeing the work of marketing specialists, designers, and other team members.
• Analyzing Marketing Performance: Tracking campaign results, identifying areas for improvement, and optimizing strategies based on data insights.
• Managing Content Creation and Distribution: Creation of marketing materials, including website content, social media posts, and advertising copy.
• Building Brand Awareness: Developing strategies to increase brand recognition and loyalty.
• Driving Customer Acquisition and Retention: Implementing strategies to attract new investment opportunities and investors, and retain existing ones.
• Staying Up-to-Date on Marketing Trends: Keeping abreast of the latest marketing technologies, strategies, and best practices.
• Working with Sales and Other Departments: Collaborating with sales, product development, and other teams to align marketing efforts with overall business objectives.
• Conducting Market Research: Gathering customer insights and market data to inform marketing strategies.

Key Responsibilities for Communications Manager Role:

• Developing and executing communication strategies: Creating plans for internal and external communication, setting goals, and measuring results.
• Managing communication channels: Overseeing social media, websites, email marketing, and other platforms (X, LinkedIn, Facebook, Instagram, WhatsApp).
• Creating content:Writing, editing, and proofreading various communication materials, such as press releases, website copy, social media posts, and marketing materials.
• Managing public relations: Building relationships with media, handling media inquiries, and developing public relations strategies.
• Ensuring brand consistency: Maintaining brand standards across all communication channels and ensuring messaging aligns with the organization’s overall brand.
• Crisis communication: Developing and implementing plans to manage and respond to potential crises.
• Collaborating with other teams: Working with marketing, sales, and other departments to ensure cohesive communication and messaging.
• Monitoring and analyzing communication effectiveness: Tracking key performance indicators (KPIs) and making adjustments to strategies based on results.
• Supervising and mentoring: Providing guidance and support to junior members of the communications team.

Skills and Qualifications:

• Communication: Excellent written and verbal communication skills for presentations, reports, and team collaboration.
• Analytical Skills: Ability to interpret data, track performance, and make data-driven decisions.
• Creativity and Innovation: Ability to develop unique and engaging marketing campaigns and content.
• Technical Proficiency: Familiarity with marketing technologies, including social media platforms, email marketing tools, and analytics software.
• Strategic Thinking: Ability to develop and execute long-term marketing strategies.
• Project Management: Ability to manage multiple projects simultaneously and meet deadlines.
• Problem-Solving: Ability to identify and resolve marketing challenges.
• Leadership and Management: Ability to motivate and guide a team.