Role Overview: Marketing Manager – Spirits

Scope: This senior leadership position within the SBL Marketing team oversees the Spirits portfolio—brands including but not limited to Johnnie Walker, Don Julio, Singleton, Captain Morgan, Smirnoff, and Chrome. This role is crucial for implementing strategic initiatives that drive short-, medium-, and long-term brand growth.

Leadership & Development:

• Provide inclusive leadership and mentoring to brand managers.
• Foster an environment that values diversity and encourages robust talent development.
• Collaborate with shopper managers to improve market strategies.

Purpose & Responsibilities

• Deliver a comprehensive strategy ensuring profitable growth while achieving yearly goals.
• Lead strategic marketing execution with stakeholder collaboration to meet volume and profit objectives.
• Manage brand positioning ensuring clarity and distinctiveness; champion brand equity.
• Oversee agency relationships ensuring innovative media strategies aligned with budget optimization.
• Drive innovation through a clear understanding of consumer insights and competitive context.
• Utilize data-driven insights to anticipate trends and optimize business potential.

Qualifications & Experience

Qualifications:

• Business-related degree or equivalent

Experience & Skills:

• Over 8 years of marketing experience including leadership roles; minimum of 5 years in consumer marketing within FMCG or manufacturing sectors.
• Strong commercial acumen complemented by project management skills.
• Proven ability to manage multi-market stakeholders adhering to global governance policies.
• Proven capability to encourage diverse teams towards achieving great results.
• Proficiencies

Leadership Competencies:

• Win through Execution – Lead ambitious execution amidst change. Encourage through Purpose –
• Amplify purpose internally and externally. Shape the Future – Drive focus on Diageo’s future ambitions. Invest in Talent – Maximize team talent diversity.

Functional Competencies:

• Building purposeful winning brands Driving Brand Performance Excellent Execution Data-driven insights influencing decisions Forge powerful partnerships

Diversity statement

• Celebrating our inclusive and diverse culture is core to Diageo’s purpose of “celebrating life every day everywhere”.
• This purpose is, in itself, inclusive in nature, as it values everybody irrespective of background, disability, religion, gender or ethnicity.

Our ambition is to create the best performing, most trusted and respected Consumer Products Company in the world. To achieve these, we need the world’s very best people.

We’re looking for people with creativity, boldness and a sense of purpose to take Diageo and our timeless, pioneering brands to the next level.